This presentation will trace the history of the 'wrong way round' confusion jurisprudence in New Zealand, as it relates to trade mark oppositions and infringement proceedings, explore recent developments in New Zealand and overseas, including comments made by Downs J in Uber Group Ltd v Uber Technologies Inc (2025), and provide critique.

SPEAKER: Blake Carey, Senior Associate, AJ Park Law Limited

Blake is a member of the Commercial and Litigation team based out of AJ Park’s Wellington office. Blake holds a first-class Honours law degree and a BA from the University of Canterbury.

Blake’s role involves advising clients on a range of IP matters, including copyrights, trade marks, and consumer law. He regularly appears before IPONZ and the New Zealand High Court. Blake writes on intellectual property and contributes to the NZ Intellectual Property Journal.

In 2024, Blake was named a Rising Star by NZ Lawyer in recognition of his legal expertise, commercial acumen, and client service.

Prior to AJ Park, Blake worked at Chapman Tripp and then in-house at Z Energy Limited, New Zealand’s largest fuel distributor.

CPD: 1 CPD Point in Substantive Law.

TIME: 1pm to 2pm NZST for the presentation (virtual only).

Presentation start time (virtual only):
- 9am AWST – WA
- 10:30am ACST – South Australia
- 11am AEST – VIC, NSW, QLD, TAS and ACT
- 1pm NZST – New Zealand

RSVP: Please register by 5pm NZST (3pm AEST) on Wednesday 22 July 2026.

IPSANZ event registration fees are as follows:

Virtual Registration
- A$25.00 NZ and International IPSANZ members; A$50.00 NZ and International non-members (note, NZ and International registrations exclude 10% GST)
- A$27.50 AU IPSANZ members; A$55.00 AU non-members (fees include 10% GST)